Factors Influencing Corporate Online Identity: A New Paradigm
نویسندگان
چکیده
منابع مشابه
Factors Influencing Corporate Online Identity: A New Paradigm
Electronic commerce research has shown that a very wide variety of factors such as website quality and vendor reputation influence consumer behaviors and outcomes. These behaviors and outcomes include: trust, intention to transact, and return visits. However, these factors are typically studied in isolation and often show conflicting results. This paper proposes a unifying model of online ident...
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ژورنال
عنوان ژورنال: Journal of theoretical and applied electronic commerce research
سال: 2009
ISSN: 0718-1876
DOI: 10.4067/s0718-18762009000300003